The analysis should include a list of which keywords are relevant to search engine optimisation, which keywords are relevant to bid on and which keywords to exclude and not focus on.Īfter that, it is easier to work focused and result-oriented with both SEO and SEM.
The first column names the keyword followed by the number of searches on the keyword (often called search volume) per month, estimated difficulty of ranking on the keyword, competition for SEM, and estimated CPC (cost per click) for SEM. A keyword analysis is often presented in Excel or an equivalent type of spreadsheet and lists keywords that are relevant for your business to appear on. What is a keyword analysis?Ī keyword analysis is an analysis of searches and which keywords are being made in search engines. At Contitude, we always conduct a keyword analysis at the beginning of our new partnerships with clients if we are going to actively work with SEO or SEM and something we recommend to anyone who wants to work with SEO and SEM.
Often a keyword analysis is confused with technical SEO analysis which we will go over the differences on in this blog post. Nevertheless, few companies have an up-to-date keyword analysis that they are actively working on.
A well-executed keyword analysis is a prerequisite for success in both SEO and SEM.
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